Services


Click on individual service for more details.

Banners

When scheduled in the right places, banners really are the best way to market your brand when it comes to online advertising. I can create a suite of banner advertisements designed for individual pages of your website or run of site.

Bio writing

Sometimes itís difficult to write about yourself but a bio is becoming a fast and favoured way of letting the world know who you are and what you do, especially online. I can write your bio weaving in all your very best bits to make your name shine in digital lights.

Blog writing

Blogs offer you the chance to reveal your true personality. I can create new blog posts, offer topic ideas, advice on how these will generate UGC content for your brand, ascertain what your reach is and monitor daily activity.

Brochures, flyers and leaflets Ė offline

I can produce short, sharp and snappy advertising material thatís succinct and on brand to your desired goal and that will provide added leverage to your business.

Competition writing

Everyoneís a winner when it comes to a competition. I can provide content for competitions ranging from winning a weekend break to Venice, a signed biography, exclusive box set DVD collection, a luxury watch or a car.

Content partner relationships

Communication is of paramount importance when it comes to relationship management and is integral to any business or brand wherever you may reside. I have successfully managed many content partnerships in the UK, America, Australia and NZ and now with thanks to Skype, the world has got a whole lot smaller making overseas connections a doddle.

Content planning production and promotional scheduling Ė online

Users want to be entertained. For this reason, a website must offer ongoing fresh and engaging copy. I can build a content diary complete with subject matters, action points and responsibilities, dates including specific criteria necessary to the overall schedule.

Content strategy and road maps

A bit like project managing, I will claim the creative vision and compile a brief, ascertain competitors, conduct a SWOT analysis and ultimately draw up a detailed road map complete with all components required for the project delivery.

Copy editing

I will prepare a document or manuscript by copy editing and removing spelling errors, correcting language and installing the appropriate tone and style. A proof reading session will follow and complete the process before it is ready to be published.

Copy writing

Sometimes itís easier to re-write a piece than embark on a long winded edit. In this case I will re-write the document adhering to all previous tone and style elements present in the original.

Creative writing

Thereís always space for creating stories - true tales, fantasy fables, long and short ones. And letís not forget the power of a poem. I can hatch a story plan and write on an agreed subject matter.

Outside of my working world, I am currently writing a childrenís book about a snail.

CV creation, advice and covering letters

Itís essential that any covering letter and CV leave the sent items folder of an email in a squeaky clean fashion. I can write your CV from scratch, re-write certain elements required or offer direction on an existing format. The same goes for a covering letter.

Editing

I will make sure your content is without typos and contains consistent keywords throughout. I can help you with your message if English isnít your first language or youíre much more of a mathematician rather than a book worm but you know what you want to say but are unsure of Ďhowí to say it.

Feature writing

Upon discussion with a potential client, I can provide 500 Ė 1, 5000 word features comprising a number of subject matters.

Ghost writing

Perhaps you know what you want to say but are unsure how to put pen to paper. Thatís where I can assist having written books for Penguin publishers.

Guides

Especially effective for online purposes, I can produce Buying, Shopping and Travel guides including ecommerce angles and offering revenue generating avenues.

Interviewing (video content)

Comfortable in front of the camera, I have experience in creating video content online when presenting as part of Reading music festival for the Tiscali music sessions. Celebrity interviews include George Michael, Fatboy Slim, Dave Stewart (Eurhythmics) Anthony Worrall Thompson, Antonio Carluccio, Gary Rhodes, Ken Hom, Linda Barker, Calista Flockhart, Evangeline Lilly, Matthew Rhys and Rob Lowe to name but a few.

Imagery (design, look and feel)

Words are one thing but words and imagery together paint a whole different picture. I can assist you with choosing the correct colour palate for your logo and website to ensure the right look and feel is achieved. I can advise on images to accompany articles, create photo galleries complete with captions and design home page take overs.

Interactive widgets

Think name generators, calculators, quizzes, interactive photo galleries and more. With a functional spec outlining all the necessary components, youíll have an all singing, all dancing interactive tool before you know it.

Interview transcriber

Give me the audio and Iíll don the headphone and produce the rest..

Microsites

Microsites are niche and often event driven such as Wimbledon or Christmas. I can produce the content for a microsite including widgets, welcome header and footer copy and advice on site architecture too.

Newsletters

Add weight to your business or service with a print or online newsletter. Showcase certain elements or offers and increase your reach by arriving in the inbox of others. Easy.

Press releases

Make a statement and tell the media world about your new product/business with a press release designed to bowl your targeted audiences over. Including all the essential nuts and bolts, I can produce an exciting press release aimed to get others talking pronto.

Presentations

With a brief, I can pull together a short, long, simple or detailed Powerpoint presentation fit to wow your audience in a flash.

Product description and review

Do you have an endless list of products that need to be named, described and assigned a price? Look no further for Iíll whizz my way through them in next to no time.

Proof reading

After I have copy edited a document, I will complete the final process by proofreading the document, rectifying any inconsistencies and ensuring all is in order before it is published.

Project management

Every successful venture starts with a thought and vision which is then followed by an action plan encompassing a collection of tasks ranging in order from P1, 2 and 3. Itís as simple as that. I can ensure your project/s is managed correctly and the rest will speak for itself.

Ghost writing

I will draw upon a number of different methods in order to gain access to the best information in terms of facts, figures and statistics required for content creation purposes.

Reviews

Whether it be book, spa, bar or restaurant, reviews are where itís at these days and speak volumes when they get anywhere near social media, an area I love to be involved in.

SEO writing

Using key words tailored to the topic of your choice, I will make your content work for you by incorporating key terminology into your content.

Social media

User generated content (content generated from users who know what they like and what they want) is more influential than we think and certainly very powerful in the online world. I will provide updates on your social media profiles across platforms such as Facebook, Instagram LinkedIn, Pinterest, Twitter, Tumblr and Youtube. I can create new posts (image and copy based) and campaigns designed to increase traffic to your pages, talkability and heighten your brand awareness.

Tone of voice creation

An authentic and trusted voice for your target audience is imperative to your business as this permeates through, and extends beyond its online and offline presence. Allow me to create a voice that speaks from a 360 (degree) perspective allowing for optimal growth.

Website briefs, content and critiquing

I can look at a websiteís content, decipher whatís spot on and make improvements to components that may appear bland, the message is unclear, the visuals are underperforming or the functionality isnít as intuitive as it could be. Iíll look at ways to improve its performance raise page impressions and revenue generating areas. I can also offer advice on colour schemes, functionality, site architecture, breadcrumbs, how to raise online traffic and revenues.

Briefs

If you already have a creative brief we will review this together, confirming your vision, content, marketing roads and delivery methods.

I will help plan your ideas concerning a content schedule, create an editorial calendar in order to schedule new content and agree how this will be promoted.

Iíll provide a SWOT analysis and other examples that outline potential challenges with regard to competitors. When http://www.lisabanks.com/portfolio/websites.htmlplanning content, I will consider the site content, copywriting, editing, keyword usage, proofreading and delivery methods. I will write your content with acute attention to detail as well using SEO key words at all times.

If you donít have a creative brief in place, we will address the gaps starting firstly with your vision, plan your content, discuss how to market it all before considering delivery methods.

I will help plan your ideas concerning a content schedule, create an editorial calendar in order to schedule new content and agree how this will be promoted.

Iíll provide a SWOT analysis and other examples that outline potential challenges with regard to competitors. When http://www.lisabanks.com/portfolio/websites.htmlplanning content, I will consider the site content, copywriting, editing, keyword usage, proofreading and delivery methods. I will write your content with acute attention to detail as well using SEO key words at all times.